Richard Dawkins Does A Mad One About Memes For Saatchi & Saatchi

On June 24, 2013 by Lazer Horse

Saatchi New Directors Showcase 2013 - Richard Dawkins

Richard Dawkins, love him or hate him, has risen rapidly through the consciousness of Western humans recently. He’s come from what many people would call a dry background of evolutionary science and arrived as some kind of militant evangelical athiest demi-god (please excuse the oxymoron).

What many people don’t know is that Richard Dawkins was the first person to coin the word ‘meme‘. He invented the term in the 70’s and published it in his book The Selfish Gene. It was a term he coined to describe a cultural unit that’s highly transferable; for instance, if an individual in a culture works out how to create fire, that skill will spread throughout the culture and remain within it for generations to come.



This video shows Dawkins talking at the Saatchi & Saatchi New Directors’ Showcase 2013 in Cannes, he starts off in a non-surprising, science way, nothing wrong with that of course, but at the five minute mark the performance goes nutsoid. If you don’t have the time to listen to the whole lot (although I think you should make time if you haven’t heard him speak before) skip in 5 mins and watch as the talk stops being a talk and magically becomes a piece of audio visual art that features an owl that shoots lasers.

I expect he may get crticised by his peers for looking a fool as he plays his cyber trumpet, and he will be ridiculed by his haters as ever. But I’m fairly sure he won’t care. So good on you Richard for genuinely surprising me.


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